ABSTRACT

The very same situation has been framed in terms of 'danger-defense', 'roblem-solution' or 'opportunity-gain'. We asked the subjects to specify how much of their personal resources and external resources will be allocated in order to cope with the framed situation and how much will regret if their copings proved to be inefficient. We found that the subjects are far more willing to allocate personal or external resources and be more regretful when they face a danger-defense situation than in the other situations. We found also that the subjects are not aware about the framing effect in their decision-making behavior.

KEYWORDS: defense mechanisms, framing, decision-making