MATING PREFERENCES IN CHOOSING A FUTURE PARTNER. DOES GEORGIA REPEAT THE SAME WORLDWIDE TREND?

Written by Nino JAVAKHISHVILI on 12 December 2008. Posted in Special issue: Mixed Methods Research, Guest Editor: Adriana BĂBAN, Volume XII, Nr. 4

ABSTRACT

Georgian market of dating ads was studied using a sequential exploratory strategy, to see whether it repeats the worldwide trend: men look for attractive and younger women, and women look for older and economically well-off men. Numeric content analysis of dating ads provided evidence that the worldwide trend of choosing a partner is repeated by Georgian women and men. Focus group discussion elicited interesting information on specificity of Georgian culture related to choosing a partner, mainly in terms of double gender norms.

KEYWORDS: mating strategies, gender differences, mixed methods, sequential exploratory strategy.

PAGES: 509-520